T+A elektroakustik GmbH & Co. KG
Planckstraße 9 – 11
D 32052 Herford

We have appointed a data protection officer for our company: 
Peter Herden
Herden Consulting 
Teutoburger Str. 7
D 33803 Steinhagen
Telefon: (+49) 175-2643780
E-Mail: datenschutz[at]ta-hifi.com


Terms of use
We have put together the information contained in our Internet offer with care and endeavour to check it and update it regularly. However, we cannot accept any liability for the correctness, topicality, completeness and regular availability of our content. Further, we do not vouch for the content of our Internet offer being suitable for the user and his purposes. We only give out binding information, consultations, recommendations and statements within the context of individual communication.

Our Internet offer contains links that lead to websites of other providers of which we have no influence over layout and content. In no way do we adopt content from other providers as our own, even if we refer to such content in the form of hyperlinks. We therefore do not assume any liability/responsibility for correctness, topicality, completeness and quality of the information provided on other websites. Any reservations that the user has in connection with such a website must be directed by the user directly at the operator of the respective website.

The contents, layout and structure of our Internet offer are protected by copyright. The information, texts and picture material provided by us are only meant for the individual access of the user of our Internet offer and may only be duplicated with our consent and used for business purposes. We reserve the right to change our Internet offer at any time.

Our Internet offer is drawn up on the basis of the legal system of the Federal Republic of Germany. We do not assume any liability that our Internet offer is suitable, usable or legally permissible locally for users from other states.

Data protection declaration
General information concerning data processing
Our basic rule is that we only process our users’ personal information where required in order to provide a working website showing our content and services. It is our practice only to process our users’ personal data after consent has been obtained. Exceptions to this rule are instances where the law permits data processing, but practical considerations make it impossible to obtain prior consent.
Legal basis for the processing of personal data
In cases where we obtain consent from the person concerned for the processing of personal information, the legal basis is Art. 6 Para. 1 lit. a of the EU General Data Protection Regulation (GDPR).
In cases where the processing of personal data is necessary for the fulfilment of a contract in which the person concerned is party to that contract, the legal basis is Art. 6 Para. 1 lit. b of the GDPR. This also applies to processing which is required for the implementation of pre-contractual measures.
In cases where the processing of personal data is necessary for the fulfilment of a legal obligation to which our company is subject, the legal basis is Art. 6 Para. 1 lit. c of the GDPR.
In cases where essential interests of the person concerned or of another individual necessitate the processing of personal data, the legal basis is Art. 6 Para. 1 lit. d of the GDPR.
If data processing is necessary in order to safeguard a valid interest of our company or of a third party, and if the interests, basic rights and basic freedoms of the individual concerned do not outweigh the first-named interest, then the legal basis for the data processing is Art. 6 Para. 1 lit. f GDPR.

Data collection
Your visit to our websites is recorded. Basically we record the IP address currently used by your service provider, together with the time and date of your visit, the browser type and operating system used by your PC, and the sites you have visited. Generally speaking it is not possible for us to gather personal information from this data, and that is not our intention in any case.

The only purpose of collecting this information is to help us optimise our web offering. We analyse this information anonymously for statistical purposes, but carry out no further analysis of the data. We do not create or process personal surfing profiles or similar records.

We only store personal information if you provide it to us freely, e.g. as part of a registration process or a catalogue request. Every form in which you enter contact data includes information regarding the purpose of the collection of that data.

Using and passing on data
Your visits to our websites are logged. Basically we record the IP address used by your Service Provider, the date and time of day, your browser type, your PC’s operating system, together with the pages you viewed. We cannot make reference to individuals, and have no intention of doing so.
These data are only collected for the purpose of optimising our website. We do not carry out any further analysis of the data unless it is for statistical purposes, in which case the data are always in anonymised form. We do not create or process personal surf profiles or similar.
We also only store personal data if you volunteer the information to us, e.g. as part of a registration process or a catalogue request. In such cases the appropriate input and contact forms include information concerning the purpose of the data collected there.

Use and transfer of data
If you provide personal data to us via a website or via e-mail (e.g. your name and address, or your e-mail address), we only process that information for the purpose of corresponding with you, and for any other purpose for which you have provided the data to us. We do not transfer your personal data to any third party unless this is necessary for the execution of a transaction. The transferred information is limited to the minimum required. However, in certain instances we are obliged legally or by court decision to pass on your data to state institutions and authorities, but only to those bodies which are legally entitled to the information.

Consent and cancellation
If you have conveyed personal data to us, you can ask us to erase them again at any time. The right of cancellation or erasure does not apply to data we require for billing and book-keeping purposes.


Erasure of data, duration of storage
The personal data of the person concerned are erased or blocked as soon as the purpose of their storage ceases to apply. Data may be stored beyond this period if permitted by the European or national law in Union directives, laws or other regulations to which the person responsible is subject. Data are also blocked or erased if a storage limit prescribed by the stated norms expires, unless it is necessary to continue storing the data for the conclusion or fulfilment of a contract.

Links to other Internet sites

We occasionally refer website visitors to third-party websites (Links). Although we select these third parties with great care, we are unable to offer any guarantee or accept liability for the correctness or completeness of the content and the data security of third-party websites. Please note also that this data protection declaration is not applicable to linked third-party websites.

Protection of particular personal groups

Persons under eighteen years of age should not pass personal data to us without the prior permission of a parent or guardian.
Underaged persons may only provide us with personal information if they have the express permission of their guardian, or if the underaged person is at least twelve years old. Such data is processed in accordance with this data protection declaration. Before you grant your consent, please make your child aware of the hazards which may arise from communication with strangers and the release of personal information during on-line activities.

Updating this data protection declaration

Whenever we introduce new products or services, or change Internet procedures, or if Internet and IT security technology is subject to further development, then this “data protection declaration” will be updated. For this reason we reserve the right to alter or expand the declaration as required. Any changes will be published at this location. We therefore recommend that you visit this website at regular intervals to keep abreast of the current state of the data protection declaration.


All the information contained in this website has been checked with great care. However, we are unable to guarantee that the content of our own websites is correct, complete and totally up-to-date at all times.


ur Internet site includes an option for subscribing to our free newsletter. If you register for the newsletter, the data entered in the input mask are conveyed to us. If you wish to receive the newsletter as offered on the website, we require from you a valid e-mail address and name information (first and last names) to allow us to check that you are the owner of the stated e-mail address, or that the actual owner agrees to receive the newsletter. The collection of the user’s e-mail address enables us to deliver the newsletter. No further data are collected. The website dispatches newsletters using the user’s registration data. No data are passed on to third parties in conjunction with the data processing used for newsletter dispatch; the data are used exclusively to enable the newsletter to be sent out.
You have the right at any time to cancel your consent to store the data, the e-mail address and its use for sending the newsletter. A subscription to the newsletter can be cancelled at any time by the user concerned, and each newsletter includes a corresponding link for this purpose. The data are erased as soon as the information is no longer required for the purpose for which it was collected, i.e. the user’s e-mail address is stored for as long as the newsletter subscription is active.

Contact form and E-mail contact

Our Internet site contains a contact form whose purpose is to facilitate communication by electronic means. If a user decides to make use of this option, then the data entered in the input mask are passed to us and stored. These data are: first name, last name, street and house number, postcode, town, region, e-mail, telephone. At the time the message is dispatched, the following additional data are stored: date and time of day. Your consent for the processing of your data is obtained as part of the dispatch process, and at the same time you are referred to this data protection declaration. An alternative method of establishing contact is to use the e-mail address provided. The user’s personal data are included with the e-mail, and this information is stored. No data is passed to third parties as part of this process. The data are used exclusively for the processing of the exchange of messages.
The processing of personal data entered in the input mask is used by us solely for processing the contact procedure. If contact is established via e-mail, the data processing also takes into account the required valid interest. The purpose of the remaining personal data processed during the dispatch procedure is to prevent misuse of the contact form and to safeguard the security of our Information Technology systems. The data are erased as soon as they are no longer required for the purpose for which they were collected. In the case of personal data from the contact form’s input mask, and the information conveyed by e-mail, the data are erased when the relevant message exchange with the user is concluded. The exchange of messages is considered to be complete if and when the circumstances show that the matter under discussion has been fully resolved. At all times the user has the option of cancelling his consent to the processing of personal data. If the user makes contact with us by e-mail, then he has the right at any time to cancel the storing of his personal data. If this should occur, then the exchange of messages cannot be continued. In this eventuality all personal data which were stored in the course of establishing contact are erased.

T+A Apps for iOS and Android

The Apps T+A Music Navigator, T+A Control App and berbel T+A for Android and iOS devices provide contact options which can be used for electronic product support. The user must consciously select this contact option. The possibilities are detailed:

Feedback on the app (concerns T+A MusicNavigator and berbel T+A – App for iOS and T+A Control for Android): This opens the user’s e-mail program. The app version, date, time and e-mail address of the user are transmitted. In addition, any other information that the user enters in the e-mail.

Send log files (only applies to T+A MusicNavigator and berbel T+A – App for iOS and T+A Control App for iOS and Android): This opens the user’s e-mail program. The app version, date, time and e-mail address of the user are transmitted. In addition, any other information that the user enters in the e-mail. The technical user-related data are: iOS or Android version, device model, app version, device language of the mobile device, IP address of the T+A device, WLAN connection status, device-specific communication between App and T+A device, MAC address T+A device, device names of UPnP-enabled devices in the network, WLAN/LAN network connection, mobile device IP address and information from the root.xml of devices in the network. The user has the possibility to edit the log files, which are attached as txt files of the e-mail and to delete user-specific details. This may affect technical product support.

By sending the specific e-mail you agree that we may use your data for the purpose of technical product support. Reference is made to this privacy policy in all of the above apps. Alternatively, you can contact us via the e-mail address provided. In this case, the user’s personal data transmitted by e-mail will be stored. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.
The processing of the personal data from the e-mail serves us only for the treatment of the establishment of contact. The data gained from the log files of the apps are only used for technical product support.

If you contact us by e-mail (also from the apps), you have a legitimate interest in the processing of your data. The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.


Our sites incorporate certain functions of the Mapbox service; these functions are provided by the Mapbox company. Data are passed to Mapbox when Mapbox is used. We wish to point out that we, as provider of the websites, are not informed of the content of the conveyed data nor of their use by Mapbox. For more information on this please refer to the Mapbox data protection declaration at: https://www.mapbox.com/privacy/.

Social media

We do not make use of social media plugins on this site. If you make use of a Link which transfers you to a social media platform to which you are registered, under certain circumstances it is possible that this site will be linked to your account data. If you wish to discover more about the purpose and extent of data collection by social media platforms, please refer to the data protection information published by the platforms concerned, where you will find information on the processing and use of data, and your rights and setting options for the protection of your private sphere.

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses what are knows as “cookies”: text files which are stored on your computer, which can be used to analyse your use of the website. The information generated by the cookie concerning your use of this website is normally transferred to a Google server in the USA, where it is stored. However, if IP anonymisation is activated on this website, Google truncates your IP address beforehand within the member states of the European Union, or in other signatory states outside the European economic area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. At the behest of the operator of this website Google will use this information to analyse your use of the website, in order to prepare reports on website activities, and in order to perform additional services connected with the usage of the website and the Internet in respect of the website operator. The IP address transferred by Google Analytics from your browser is not combined with other data by Google. You can prevent the storage of cookies by entering the appropriate setting in your browser software; however, we wish to point out that, in certain circumstances, this may prevent you making use of all the functions of this website to their full extent. You can also prevent Google collecting the data generated by the cookie concerning your use of the website (incl. your IP address), and prevent Google processing this data, by downloading and installing the browser plugin which is available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).
You can prevent Google Analytics collecting data by clicking on the following link. This procedure sets up an opt-out cookie which prevents the future collection of your data when you visit this website:<a href=“javascript:gaOptout()“>disable Google Analytics</a>
More information on conditions of use and data protection can be found at www.google.com/analytics/terms/de.html and at https://www.google.de/intl/de/policies/. We wish to point out that on this website Google Analytics has been expanded by the code “anonymizeIp”, in order to ensure that IP addresses are collected in anonymised form (known as IP masking).
We use data as the basis for providing an excellent service and for communicating. We consider that the protection of customer data, and the exclusive use of that information in the way our customers expect of us, has top priority. For this reason it is a matter of course that we observe the legal requirements for data protection. We also consider it important that you know at all times when we store data, which data we store, and how we use that information.


Cookies (Session Cookies, Cloudflare, WordPress, Google Analytics, WPML Plugin) are used on the website. If you do not agree to these cookies being stored on your computer, we ask you to deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

WordPress plug-ins
We use data protection relevant plugins in WordPress on our website. These plugins are used for data collection, backup or processing. In detail, these are:

  • WordfenceSecurity (Stores IP addresses for security/rejection)
  • UpdraftPlus Backup (Stores automatic backups of the website)
  • WP Migrate DB (allows manual, non-automated, database storage)

Access rights

You have a right at all times to request information on the stored data relating to your person, its provenance and recipients, and the purpose of the data processing. You can request information on the stored data at: info[at]ta-hifi.de.


Information entitlement
At all times you are entitled to information regarding the stored data relating to your person, its origin and its recipients, and also the purpose for which the data is processed. You can request information about the stored data at info[at]ta-hifi.de

Notes on improving personal data security
It is possible to configure your web browser in such a way that you are informed as soon as cookies are created, so that you can accept them generally or specifically, or refuse to accept them generally.
Never install programs other than those which you have received from a trustworthy source. In particular you should exercise the greatest caution when downloading programs from the Internet.
Do not install and launch programs which you have received from strangers, or have received unsolicited by e-mail, even from acquaintances. Caution: even screen-savers are programs.
Do not install any program on your computer if you have the slightest doubts regarding the trustworthiness of the material.
Do install a virus scanner on your computer, and set it up to check all files for viruses at regular intervals. It is important to download the latest updates which all leading manufacturers of virus scan programs make available.